The market of mobile is growing everyday as we speak and almost overtake the market of desktops. The reason for this is not too unnoticeable. Now the mobile phones developed with new features in a very short time and the uses of internet browsing is increasing by the minute in these featured mobile then desktops. But the main cause for the growing integration in mobile market is its location based technologies.

This location base technology is a process in which the customers are connected to the physical location of the brands through a mobile device. The kind of interaction may differ but they normally send ads and coupon through email, SMS or text messaging. And this process is called mobile geofencing process.

This geo-fencing is a location base technique in which there is a digital geographical fence or geo-fence is surrounds a brands physical location where their customers visit and when a customer enters the fence the brands prompt an action.

Suppose if you enter any shop which has a geo-fence with a perimeter of one mile around them then they know immediately that a customer have entered. The shop will generate an action through which they will send you coupon if you opt-in to receive communication.

Geo-fencing has lot of application in the mobile marketing. They can use by market researchers, retailers, CPG companies and advertisers to gain knowledge about various things and increase their profit. So some major applications of geo-fencing are:

•    Outdoor advertisement: For research purpose the market researcher set geo-fence out of home and monitor and compare the customer’s visitation to various stores that are potentially exposed and not exposed to their ads.

•     Feedback: The customer’s feedback is most effective when the experience is fresh. By geo-fence market researcher can take this opportunity because when a customer enter or exit a geo-fence around a shop or movie theatre it generates an action and ask some simple questions on the real time.

•    Competitor analyzing: Market researcher set geo-fence around their rivals or competitors company too. With this they can analyze the facts due to which customers are choosing one store over another.

•    Monitoring behaviour: Retailers and advertisers can use geo-fencing to check a visitation of store, web browsing detail of customers and other necessary information’s and with this collection they can determine the effect of the out of home advertisement.

Growth Geo-fencing in mobile market is increasing in minute and with its effectiveness it will grow more. Due to the increase in the competition in the market setting a geo-fencing is a good choice.

If you are a small scale or a local business, the best thing you can come up with while making advertising strategy is a Facebook page or a banners and a website. But these ways are not sufficient to bring enough visitors to your shop.

As most small scale businesses do not like to waste a lot of money by concentrating on the newspapers or radio and TV ads; there is one idea that can bring amazing changes to the world of advertising. And that technology is nothing but the Geofencing technology. The mobile geofencing technology can help you in a great way while you are trying to endorse your brand locally.

What is geo fencing exactly?

Geo-fencing in literally terms mean to create a virtual geographic boundary around (an area) by means of GPS or RFID technology, enabling software to trigger a response when a mobile device enters or leaves the area.

It is basically a feature in a software program that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries.

However, while you are going ahead and approaching a geofencing provider, there are a few things you must ask your provider –

1.    How will they Shape up the Fence – Geo-fencing works in a different way. You need to create a fence or a circle of your own so that you can target a particular group of people. Some companies allow you to create a circle maybe around your competitors’ market or maybe around your shop’s locality or even in the whole city. It completely depends on you how you want to shape your fence. But, it is always wise of you to keep the circle a small one.

2.    Ask them if you can monitor unlimited locations – You must make sure of one thing – the monitoring part. When you approach a geo-fencing company, ask them if they have the facility of monitoring unlimited locations. Some companies allow you to monitor only 20 locations at once and that isn’t enough. You must make sure you have the privilege of monitoring a number of locations at once.

3.    Ask them if they have reverse Geo-coding – Geo-coding actually helps you to provide your geo-fencing company with a list of addresses of your locations. When you provide them the list, the geo-fencing company can turn these physical locations back into latitude and longitude. Then they allow you to monitor any of the locations by automating the creation of all fences.

Now that the advertising game has changed completely, more and more businesses are using the power of text messaging. Text messaging is one of the simplest ways to advertise your business and a lot of businesses take the help of text messaging to do marketing.

However, in order to make sure that the text messaging strategy is making things easier for the advertisers to get hold of the potential customers and target them, the marketers use various techniques and ways. One of the best technology people can use is the geofencing technology.

There are plenty of options available for the marketers to choose from when they are looking for geofencing advertising companies. These companies come up with different geo-fence and geo-targeting ideas to help the advertisers create an effective geo-target and geo-fence. The geo-fence and geo-target along with text messaging create an effective advertising strategy that helps the business to a great extent.

Use Of SMS Marketing Through Geo Fencing

Have you ever noticed that the big franchise and companies come up with various deals and offers on their products and services – but above all, they tend to circulate the offers via text messages. And do you notice that you get such text messages only when you enter a particular area? Well, this is what the geofencing does. When you enter the particular place or a location, the geofencing starts doing its magic and you get texts for the particular product and service.

The reason everyone is rooting over this technology along with SMS is because the text messages get read and most of the times, it is the only service that can target a huge group of people who are potential customers.

Creating A Fence

There are plenty of ways through which you can improve the effects of geofencing. For example, making the virtual fence where it is needed. Choosing the right place to make the fence is another point to consider. The very first thing you should keep in mind is where you are possibly going to get most of your valuable people.

A lot of businesses tend to set up their fence at the competitor’s store or near the area where the competitor has its store. The reason is it helps them get hold of the customers who are looking for the same products. With your exciting deals and offers you can lure those customers to your store.

Another way of creating a geofence is by selecting a place where there are plenty of people are going to be present at the same time; like a shopping mall, a movie hall or maybe a concert.

Recently, there has been quite a few buzz among the marketers about the geofencing technology and its various benefits. And this proves the importance, the need and the benefits of geofencing in terms of marketing campaigns.

However, there are a few ways and tactics to use this geofencing marketing campaigns and if used properly, you too can benefit for this campaign. If you have not yet learned about these rules, here are a few of them you should follow –

•    The geofencing technology is not just about mobile devices. You can use geofencing as effectively and to be precise sometimes even more effectively via desktop and tablets too. For instance, there might not be enough scale to do a mobile geofencing campaign as people aren’t on their phones long enough within the geofence area.  Another situation where mobile geofencing is not ideal is when a search starts on desktops (car shopping comes to mind), with a retail location nearby as the next logical stop in the purchase process.

•    In order to do geofencing on mobile, the user must have to be within an app or a mobile web browsing session. The user should not be making calls, checking mails, or texting if the geo fencing has to work properly. Within a regular retail environment, only a small portion of all people might be doing one of these needed actions leading to scalability issues.

•    The user must be using the phone or should look at the phone while crossing the geo fencing area. Without looking at the phone the user cannot know about your deals and services you are sending via push messages or via or your SMS geo fencing.

•    Think about what type of action you are asking them to do and the situation that the user might be in. Geofencing can often be highly effective in situations where the person is walking or primarily stationary, as they’ll have the opportunity to safely engage with their phone. Conversely, geofencing doesn’t work well when the user is likely in their car as they are not likely to be within an app while driving.

•    The geofencing boundary here matters a lot. You should make sure that there is a clear geo fence that you are working on if you want better results. If the geo fence boundary is not a clear one, and rather rough, that might not work out well for you.