Geo-fencing become the new face of the marketing these days. It helps the companies to create unique environment for their engagement with customers. And the effect of it can be seen in the business around the world as their sales are growing more than ever.

If you are thinking about buying geo-fencing software from a geo-fencing provider company, make sure to check various smartphone geofence services or other things since not every tool is created equally. Here are some points you need to know before buying geo-fencing software:

1.    Know the shape: Before buying your geo-fencing software it is wise to check if the tool can create a fence of any size and shape for your location based marketing vendor. Knowing this beforehand is very necessary as lot of companies mainly offers circle shapes fence that can vary to a size of a city. If you only need the fence around only your business premises or a specific room within the building or a certain business rival then you will certainly need a fence that can create various kinds of shape.
 
2.    Monitoring location: Always make sure that the provider of the geo-fencing software can allow you to monitor many of the location at once. Most of us may not know but lot of the geo-fencing provider only allow 20 places to monitor at one time. If the number of location you want to monitor is under 20 then it may not cause you any problem but it can become a very hindrance in case you have more than 20 locations to monitor. So before you buy your geo-fence software make sure the provider does not have a restriction of 20 locations.

3.    No extra hardware: Geo-fencing marketing does not require any beacons and the only thing to do is your provider to integrate a plug in to your mobile app (SDK) to make it work. This is because compared to an iBeacon; a Smartphone has more sophisticated sensors onboard.

4.    The requirement of the opening the app: To execute the most of the geo-fence service, the software you buy should be able to work passively i.e. even if the app is not open it needs to work. In most of the cases the provider company need the app to be open in the time when a customer enters your fence. But this is highly unlikely that every time a customer enter the fence they will open the app. So in order to survive in the real world it is important for the app to work passively.

Mobile marketing is growing faster than ever and as a result it almost covers the market of desktops. Lot of companies are now integrating in mobile marketing and the amount will most likely increase. Competition in the mobile market is very fierce and location base technology is now becoming the main strategic point of the market.

Using this location base technology a company can create unique engagement for each of their customer which is based on their proximity to a shop or area. The worldwide impact in the business is proving its effectiveness to bring more profit.

This location base marketing is a technology where a company or brand can interact with their customer using a physical location through a mobile device. In this interaction the company or brand mainly sends coupons or any advertisement through email or SMS and the process that execute this called geo-fencing.

This geo-fencing mobile technology is a location base service. This technology creates a virtual fence which is also called geo-fence around a physical location such as a store or a building or even a city where a potential customer may visit throughout the day. And once a customer enters the fence, it generates an action prompt by the brands.

For example say a coffee shop have set a geo-fence of 10 mile perimeter around it. When a customer enters the fence will receive a coupon automatically generated by the fence if the customer has opted in for their service.

This technology is leveraged by the market researchers, retailers, CPG companies and advertisers to gain various insights in the market effectiveness and some of them are:

1.    Effectiveness in the out of home ads: By setting geo-fence out of home such as a business rival, market researcher can compare the store visitation by the customer with those who are exposed to their ads and those that are not.

2.    Effectiveness in feedback: A feedback is most effective when the experience is fresh in the customers mind. With the help of geo-fence market researcher can gain an effective feedback from their customer which is very vital for the growth of the business.

3.    Monitoring behaviour: Retailers and advertiser can use geo-fence to track store visits, time-on-site and other key metrics that are very vital to their business.

4.    Help to analyze the competitor: Setting a geo-fence around a competitor can help the market researcher to analyze their competitor. They can compare the difference in customers’ visitation from one store to another and collect the fact that made the difference.

Most of us may be wondered why some mobile apps are free to use and how those company earn their money? The answer may be not known to all of us, but it is a location based advertising named geo-fencing advertising. When we use those free apps they always ask about accessing our location and by providing these locations to certain company they let us use the app free.

Geo-fencing is a service which enables the brands and companies to locate the customer in a certain area and send messages to them. 

Here are some steps to use geo-fencing which will help you in your business:

1.    By setting a parameter of your own: Geo-fence help to be more precise than any other customer targeting schemes available. For example if you want to advertise a certain coffee shops discount offer around about 20 mile radius then you just have to set a geo-fence of 20 mile perimeter around the physical location of the store.

2.    Create a campaign in the local: People are like to go to the store which is within the five or six minute drive. So one of the best way to execute geofencing services is to set the geo-fence not too small or not too large, where your customer only need a little minute drive then it will surely add some additional earn.

3.    Do various testing: Like in the other advertise in geo-fence ads you can also test various content and determine which one is more servable. You can test various things such as various types of deals or coupons on the ads. With this you might find out that the offer of a free drink is attract customer more than an offer of free chip. You test the difference location too.

4.    Targeted audience: Based on the demographics and interest you can filter and try to reach some specific types of customer such as VIP or reward card customer or the customer that visit a business competitor’s store.

5.    Know more about your customer: In order to learn more about your customer you can leverage the data you have acquired from the geo-fence. Furthermore  since it is location based you can also observed the behaviour of the customer like how many times in a day a customer visit your store or which place they often visit before your store.

6.    Deliver the thing that matter: Various kinds of messages are delivered to a customer at a time and because of this they might fail to notice the most relevant one. So you need to make sure to that your marketing content is strong.

The market of mobile is growing everyday as we speak and almost overtake the market of desktops. The reason for this is not too unnoticeable. Now the mobile phones developed with new features in a very short time and the uses of internet browsing is increasing by the minute in these featured mobile then desktops. But the main cause for the growing integration in mobile market is its location based technologies.

This location base technology is a process in which the customers are connected to the physical location of the brands through a mobile device. The kind of interaction may differ but they normally send ads and coupon through email, SMS or text messaging. And this process is called mobile geofencing process.

This geo-fencing is a location base technique in which there is a digital geographical fence or geo-fence is surrounds a brands physical location where their customers visit and when a customer enters the fence the brands prompt an action.

Suppose if you enter any shop which has a geo-fence with a perimeter of one mile around them then they know immediately that a customer have entered. The shop will generate an action through which they will send you coupon if you opt-in to receive communication.

Geo-fencing has lot of application in the mobile marketing. They can use by market researchers, retailers, CPG companies and advertisers to gain knowledge about various things and increase their profit. So some major applications of geo-fencing are:

•    Outdoor advertisement: For research purpose the market researcher set geo-fence out of home and monitor and compare the customer’s visitation to various stores that are potentially exposed and not exposed to their ads.

•     Feedback: The customer’s feedback is most effective when the experience is fresh. By geo-fence market researcher can take this opportunity because when a customer enter or exit a geo-fence around a shop or movie theatre it generates an action and ask some simple questions on the real time.

•    Competitor analyzing: Market researcher set geo-fence around their rivals or competitors company too. With this they can analyze the facts due to which customers are choosing one store over another.

•    Monitoring behaviour: Retailers and advertisers can use geo-fencing to check a visitation of store, web browsing detail of customers and other necessary information’s and with this collection they can determine the effect of the out of home advertisement.

Growth Geo-fencing in mobile market is increasing in minute and with its effectiveness it will grow more. Due to the increase in the competition in the market setting a geo-fencing is a good choice.