In the competition of market the use of geo-fence technology is proved to be quite effective and lot of business around the world is now gaining more profit from it. This technology allows brands to create unique environment for every customer and this affect their sales to increase.

Now many geo-fencing companies can be found that provide geo-fence service to market researchers and business. But not every geo-fence software’s created by these companies are equal so before you buy them, it is convenient to have some basic knowledge about them. Here are some facts you should know before purchasing geo-fence software:

1.    Know the shape of the fence: When you select a location based marketing vendor always make sure that the software can create a fence of any shape and size. Checking this beforehand is very necessary as many geo-fence companies only allow creating circular fence to the size of city. But to execute the use of geo-fence completely you will need software that can form any shape as you might need to create geo-fence around your business premises, a specific room within the building or a competitor which might not be a circle in shape.

2.    Know if unlimited number of location can be monitored: When you buy geo-fence software never for get to ask if they will also to monitor unlimited number of location at once. Asking this is important as most of the providers only allow 20 locations to be monitored at one time and if the number of location you want to monitor is more than 20 then it can create lot of hindrance to your work. So before select a provider for geo-fence software makes sure it does not have the restriction of 20 locations.

3.    Know about the hardware requirement: Unlike other targeting schemes geo-fence does not have anything to do with beacons. To set a geo-fence around a specific location your provider only has to integrate a plug-in into your mobile app (SDK) in other words it’s Smartphone geo-fencing. Because compared to an iBeacon the Smartphone has some of the most sophisticated sensors onboard and hence not additional software is required.

4.    Know the requirement of opening the app: A geo-fence can be best executed when it worked passively. In other words when a customer came to your store there is no need to open the app every time they enter the fence, because in real world no one will try to remember to open the app when they enter a specific location. But some geo-fencing companies require the app to be open so check if it is true for the one you select too.

Geo-fencing become the new face of the marketing these days. It helps the companies to create unique environment for their engagement with customers. And the effect of it can be seen in the business around the world as their sales are growing more than ever.

If you are thinking about buying geo-fencing software from a geo-fencing provider company, make sure to check various smartphone geofence services or other things since not every tool is created equally. Here are some points you need to know before buying geo-fencing software:

1.    Know the shape: Before buying your geo-fencing software it is wise to check if the tool can create a fence of any size and shape for your location based marketing vendor. Knowing this beforehand is very necessary as lot of companies mainly offers circle shapes fence that can vary to a size of a city. If you only need the fence around only your business premises or a specific room within the building or a certain business rival then you will certainly need a fence that can create various kinds of shape.
 
2.    Monitoring location: Always make sure that the provider of the geo-fencing software can allow you to monitor many of the location at once. Most of us may not know but lot of the geo-fencing provider only allow 20 places to monitor at one time. If the number of location you want to monitor is under 20 then it may not cause you any problem but it can become a very hindrance in case you have more than 20 locations to monitor. So before you buy your geo-fence software make sure the provider does not have a restriction of 20 locations.

3.    No extra hardware: Geo-fencing marketing does not require any beacons and the only thing to do is your provider to integrate a plug in to your mobile app (SDK) to make it work. This is because compared to an iBeacon; a Smartphone has more sophisticated sensors onboard.

4.    The requirement of the opening the app: To execute the most of the geo-fence service, the software you buy should be able to work passively i.e. even if the app is not open it needs to work. In most of the cases the provider company need the app to be open in the time when a customer enters your fence. But this is highly unlikely that every time a customer enter the fence they will open the app. So in order to survive in the real world it is important for the app to work passively.

Mobile marketing is growing faster than ever and as a result it almost covers the market of desktops. Lot of companies are now integrating in mobile marketing and the amount will most likely increase. Competition in the mobile market is very fierce and location base technology is now becoming the main strategic point of the market.

Using this location base technology a company can create unique engagement for each of their customer which is based on their proximity to a shop or area. The worldwide impact in the business is proving its effectiveness to bring more profit.

This location base marketing is a technology where a company or brand can interact with their customer using a physical location through a mobile device. In this interaction the company or brand mainly sends coupons or any advertisement through email or SMS and the process that execute this called geo-fencing.

This geo-fencing mobile technology is a location base service. This technology creates a virtual fence which is also called geo-fence around a physical location such as a store or a building or even a city where a potential customer may visit throughout the day. And once a customer enters the fence, it generates an action prompt by the brands.

For example say a coffee shop have set a geo-fence of 10 mile perimeter around it. When a customer enters the fence will receive a coupon automatically generated by the fence if the customer has opted in for their service.

This technology is leveraged by the market researchers, retailers, CPG companies and advertisers to gain various insights in the market effectiveness and some of them are:

1.    Effectiveness in the out of home ads: By setting geo-fence out of home such as a business rival, market researcher can compare the store visitation by the customer with those who are exposed to their ads and those that are not.

2.    Effectiveness in feedback: A feedback is most effective when the experience is fresh in the customers mind. With the help of geo-fence market researcher can gain an effective feedback from their customer which is very vital for the growth of the business.

3.    Monitoring behaviour: Retailers and advertiser can use geo-fence to track store visits, time-on-site and other key metrics that are very vital to their business.

4.    Help to analyze the competitor: Setting a geo-fence around a competitor can help the market researcher to analyze their competitor. They can compare the difference in customers’ visitation from one store to another and collect the fact that made the difference.

Most of us may be wondered why some mobile apps are free to use and how those company earn their money? The answer may be not known to all of us, but it is a location based advertising named geo-fencing advertising. When we use those free apps they always ask about accessing our location and by providing these locations to certain company they let us use the app free.

Geo-fencing is a service which enables the brands and companies to locate the customer in a certain area and send messages to them. 

Here are some steps to use geo-fencing which will help you in your business:

1.    By setting a parameter of your own: Geo-fence help to be more precise than any other customer targeting schemes available. For example if you want to advertise a certain coffee shops discount offer around about 20 mile radius then you just have to set a geo-fence of 20 mile perimeter around the physical location of the store.

2.    Create a campaign in the local: People are like to go to the store which is within the five or six minute drive. So one of the best way to execute geofencing services is to set the geo-fence not too small or not too large, where your customer only need a little minute drive then it will surely add some additional earn.

3.    Do various testing: Like in the other advertise in geo-fence ads you can also test various content and determine which one is more servable. You can test various things such as various types of deals or coupons on the ads. With this you might find out that the offer of a free drink is attract customer more than an offer of free chip. You test the difference location too.

4.    Targeted audience: Based on the demographics and interest you can filter and try to reach some specific types of customer such as VIP or reward card customer or the customer that visit a business competitor’s store.

5.    Know more about your customer: In order to learn more about your customer you can leverage the data you have acquired from the geo-fence. Furthermore  since it is location based you can also observed the behaviour of the customer like how many times in a day a customer visit your store or which place they often visit before your store.

6.    Deliver the thing that matter: Various kinds of messages are delivered to a customer at a time and because of this they might fail to notice the most relevant one. So you need to make sure to that your marketing content is strong.