If you are a small scale or a local business, the best thing you can come up with while making advertising strategy is a Facebook page or a banners and a website. But these ways are not sufficient to bring enough visitors to your shop.

As most small scale businesses do not like to waste a lot of money by concentrating on the newspapers or radio and TV ads; there is one idea that can bring amazing changes to the world of advertising. And that technology is nothing but the Geofencing technology. The mobile geofencing technology can help you in a great way while you are trying to endorse your brand locally.

What is geo fencing exactly?

Geo-fencing in literally terms mean to create a virtual geographic boundary around (an area) by means of GPS or RFID technology, enabling software to trigger a response when a mobile device enters or leaves the area.

It is basically a feature in a software program that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries.

However, while you are going ahead and approaching a geofencing provider, there are a few things you must ask your provider –

1.    How will they Shape up the Fence – Geo-fencing works in a different way. You need to create a fence or a circle of your own so that you can target a particular group of people. Some companies allow you to create a circle maybe around your competitors’ market or maybe around your shop’s locality or even in the whole city. It completely depends on you how you want to shape your fence. But, it is always wise of you to keep the circle a small one.

2.    Ask them if you can monitor unlimited locations – You must make sure of one thing – the monitoring part. When you approach a geo-fencing company, ask them if they have the facility of monitoring unlimited locations. Some companies allow you to monitor only 20 locations at once and that isn’t enough. You must make sure you have the privilege of monitoring a number of locations at once.

3.    Ask them if they have reverse Geo-coding – Geo-coding actually helps you to provide your geo-fencing company with a list of addresses of your locations. When you provide them the list, the geo-fencing company can turn these physical locations back into latitude and longitude. Then they allow you to monitor any of the locations by automating the creation of all fences.